3407 Poplar Creek Lane

Williamsburg, VA 23188

757.564.3302

print@printwellinc.net

20 years ago, we resolved never to fall prey to the attitude “if it isn’t broken, don’t fix it,” but to constantly mature as a company, to always be willing to look to the future and experiment with the ever-evolving trends of the printing industry. Instead we tweaked the maxim and incorporated it into everything we do - “if it works, we can make it work better.”

 

Since then, we’ve learned that it isn’t the fastest machines, or the newest equipment or the latest technology that makes a business thrive, it’s the people who make up that business. Without question, our staff has been the driving force behind our success. Their courtesy, resolve, skill and old fashioned customer service are why we were voted Williamsburg’s 2010 and 2011 Printer of the Year, and we thank them as much as we do you..

Process/Spot Color Printing

Spot colors are simply colored inks. We use spot colors when a card or letterhead has only 1, 2, or 3 distinct colors in them, in which the client wants a perfect match to the color(s) they've selected. Printers use the Pantone Matching System (PMS) to consistently maintain the chosen color(s), constantly comparing the run to the PMS swatch guide. Spot inks are either mixed in inkhouses and ordered, or, since the PMS guide contains the percentage of base colors that make up that particular ink, some printers prefer to mix inks themselves. The base inks are given names instead of numbers (think of a box of crayons), like Process Blue, Rhodamine Red, Rubine Red, etc. For example PMS 342 U (the "U" stands for uncoated paper ) consists of 12 parts Process Blue, 4 parts Yellow, and 2 parts Black.

 

In the past, printers had to shoot a negative of the image, mask out unwanted parts from the negative, burn a plate by placing the negative on a light sensitive metal sheet and focusing intense light on it, remove the parts of the plate that weren't exposed to light with nasty chemicals, fixing the burned image with more nasty chemicals, then once the job was run, saving the plate with even more nasty chemicals. Now though, we simply print to a Vector CTP(Computer to Plate) which utilizes only tap water to remove unwanted parts of the plate, and it's ready in about 5 minutes, with a much higher quality image and precise position on the plate.

                         ABDick 9985 2 Tower                                          ABDick 9810 Single Color                                       Presstek Vector CTP